Cialdini's Principles

Cyber Cognitive Warfighter

Social psychologist Robert Cialdini identified Cialdini's principles of persuasion, also known as the six principles of influence, in his book "Influence: The Psychology of Persuasion." These principles outline the psychological tactics that individuals and organizations use to persuade others effectively.This short course covers the principles and how they may be used in cyber influence operations. Always keep in mind how these principles may be used against you, and, how you may use these principles within your personas, and as part of your counter operations.


Your Instructor


Treadstone 71
Treadstone 71

Treadstone 71 is a woman and veteran-owned small business exclusively focused on cyber and threat intelligence consulting, services, and training. We are a pure-play intelligence shop.

Training dates and locations here

Since 2002, Treadstone 71 delivers intelligence training, strategic, operational, and tactical intelligence consulting, and research. We provide a seamless extension of your organization efficiently and effectively moving your organization to cyber intelligence program maturity. Our training, established in 2008, follows intelligence community standards as applied to the ever-changing threat environment delivering forecasts and estimates as intelligence intends. From baseline research to adversary targeted advisories and dossiers, Treadstone 71 products align with your intelligence requirements. We do not follow the create once and deliver many model. We contextually tie our products to your needs. Intelligence is our only business.

  • We use intuition, structured techniques, and years of experience.
  • We supply intelligence based on clearly defined requirements.
  • We do not assign five people to do a job only one with experience.
  • We do not bid base bones only to change order you to overspending.
We do not promise what we cannot deliver. We have walked in your shoes. We understand your pressures.

We are known for our ability to:

  • Anticipate key target or threat activities that are likely to prompt a leadership decision.
  • Aid in coordinating, validating, and managing collection requirements, plans, and activities.
  • Monitor and report changes in threat dispositions, activities, tactics, capabilities, objectives as related to designated cyber operations warning problem sets.
  • Produce timely, fused, all-source cyber operations intelligence and indications and warnings intelligence products (e.g., threat assessments, briefings, intelligence studies, country studies).
  • Provide intelligence analysis and support to designated exercises, planning activities, and time-sensitive operations.
  • Develop or recommend analytic approaches or solutions to problems and situations for which information is incomplete or no precedent exists.
  • Recognize and mitigate deception in reporting and analysis.
    Assess intelligence, recommend targets to support operational objectives.
  • Assess target vulnerabilities and capabilities to determine a course of action.
  • Assist in the development of priority information requirements.
  • Enable synchronization of intelligence support plans across the supply chain.
  • ...and Review and understand organizational leadership objectives and planning guidance non-inclusively.

Course Curriculum


  Cialdini's Principles of Persuasion - The Cyber View
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts when you enroll. Timeframe to complete the course depends on the number of lectures, assignments, and student availability. Meaning, we are flexible.

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